Joe Nichols

Sunday, November 17th, 2024 / 7:00 pm

Joe Nichols has been a mainstay of country music for over two decades, bridging the gap between the genre's old-school roots and contemporary era. He's a 21st century traditionalist – an artist who's both timely and timeless, racking up more than two billion cumulative audio streams/ views, a half-dozen No. 1 singles and ten Top 10 hits with a sound that honors his heroes. From his first radio smash, 2002's "The Impossible," to his most recent "Good Day For Living," his first Top 20 single in nearly a decade, Nichols has proudly done things his own way, blurring the boundaries between country music's past and present along the way.

It's an approach that has earned Nichols multi-platinum success, three Grammy nominations, a CMA award, an ACM trophy, and – perhaps most importantly – the support of his idols. He still remembers the day he received a letter from Buck Owens, who passed away the same week his message arrived in Nichols' mailbox. The two had previously crossed paths in Bakersfield, California, where Owens complimented Nichols on his classic sound… and gave him some good-natured teasing about the length of his hair.

"He wrote me the day before he died," remembers Nichols, who was still riding high on the success of his gold-selling fourth album, III, and its chart-topping single "Tequila Makes Her Clothes Fall Off." "It was so nice of him to do that. He said, 'I'm really proud of you. I love the way you're keeping it country. And thank you for cutting that daggum hair!' An honor like that is irreplaceable. It's got nothing to do with winning awards or having your songs on the radio. It's much more than that. It's the kind of thing you pass down to your grandkids."

For Nichols – an Arkansas native who grew up listening to icons like George Strait, Merle Haggard, George Jones, and Buck Owens – keeping things country has been a lifelong mission. He made his major-label debut with 2002's Man With A Memory, a platinum-selling album rooted in southern storytelling and honky-tonk hooks, then continued blending the worlds of neo-traditionalist country and modern twang with follow-up records like Real Things, Crickets, and It Never Gets Old. Between duetting with Dolly Parton on "If I Were a Carpenter" and "Lost and Found," serving as Garth Brooks' hand-picked opening act, and numerous other career milestones, Nichols also kept things lighthearted, showcasing his easy-going humor with "Tequila Makes Her Clothes Fall Off" and a slow, shuffling cover of Six Mix-a-Lot's "Baby Got Back." At the core of his sound, though, remained a serious commitment to a bigger goal: making genuine country music that nodded to his influences while still breaking new ground.

"It's a fine line to walk," he admits. "How do you stay fresh while also honoring your roots? I've always admired people like Merle Haggard and Buck Owens, who built their careers on timeless songs and created their own sound by electrifying traditional country music. It's one thing to have hit songs, but it's something else entirely to have hits that still sound timeless 15 years later. That's always been my goal. I'm a country singer who loves the old-school stuff. I throw it back and pay homage to the guys I grew up listening to, while hopefully bringing that sound into the modern world."

With the release of his tenth studio album, Good Day For Living, Nichols does just that. The 13-song collection, his inaugural project with new label home Quartz Hill Records, reunited him with veteran label head Benny Brown with whom Nichols enjoyed two multi-week No. 1 singles, the RIAA Gold-certified hits "Yeah" and "Sunny and 75" from his critically-acclaimed album, Crickets.

The latest album features the history-making single and title track "Good Day For Living" -- Nichols’ first Top 15* in nearly a decade, and the first time in nearly 20 years that a country artist has gone this long between solo singles achieving such a feat. Also on the project is "I Got Friends That Do," a collaboration with Blake Shelton, and Nichols’ brand-new radio single, "Brokenhearted" – written by Rhett Akins, Marv Green, and John Thomas Harding – which was among the most added on it’s official impact date.

Carrying the torch for traditional country music is a full-time job, even for a legend in the making. Joe Nichols continues to meet the challenge with the same roll-up-your-sleeves work ethic that helped launch his career decades earlier, mixing sharp songwriting, a palpable appreciation for the genre's past, and modern melodies into his own sound.

"For the first time in a long time, I don't feel any pressure," he says. "I'm around great people. I'm the type of person who's always striving for more, but I've reached a place where I'm grateful for everything I've accomplished so far. It's been such a good run. I feel at peace, and that has freed me up to make new music that's very honest."